Media Center

Welcome to the Adventureland Media Center! The Adventureland Communications Team welcomes both inquiries and visits from credentialed members of the news media for the production of high-quality news features and programs.

The Adventureland communications team is eager to work with members of both traditional media, as well as online and social media influencers. For media on-assignment, please reach out directly to our team to learn more about in-park options.

The 2024 season features plenty of excitement at the Home of Iowa’s Best Thrills. Adventureland celebrates 50 years of fun-filled days with its most eventful season yet! The 50th celebration also marks the return of the reimagined Underground, the world’s only indoor wooden roller coaster. Park-wide improvements await guests this season, alongside a season full of events including Bernie’s Birthday Bash and the Festival of Decades.

Media Contact

Media inquiries and requests can be directed to:

Alex Payne
Regional Public Relations Manager

Address: 305 34th Avenue, Altoona, IA 50009
Phone: 515.249.9765
Email: Alex.Payne@PalaceEntertainment.com

Media Admission Policy

Adventureland welcomes visits by the media to cover the interesting happenings at the Home of Iowa’s Best Thrills. Park policy requires that working media be escorted by a member of the communications department unless expressly cleared in advance by the Regional Public Relations Manager.

Media are also welcome to visit to familiarize themselves with the park and its many story opportunities through a park visit. Media park visits are only available for active, working news media. Administrative, sales, and/or retired personnel are not eligible for media admission passes. We extend tickets as a professional courtesy and consider requests on a case-by-case basis based upon news outlet and market through traditional and social channels. Media park visits can be requested by contacting the Regional Public Relations Manager and should be made at least one week before your desired visit date.

Complimentary admission is available to media in the following categories:

        Broadcast - News Producers, News Directors/Assistant Directors, Reporters, Managing/Assignment/Planning Editors, News Writers, Online/Web Producers,             Photojournalists and Meteorologists.
        Print/Online - Editors, Reporters, Photojournalists, Publishers, Managing/Assignment Editors and Freelance Writers.
        Social Media– Bloggers and influencers are considered on a case-by-case basis if the blogger/influencer has a significant social media following and meets other criteria.

For general media inquiries, b-roll footage, and high-resolution images requests, contact the communications department.

If you would like to be included on the Adventureland media list, please let us know

Influencer Program

Are you an influencer, blogger, or vlogger interested in a sponsored visit to the park? Adventureland welcomes influencers with unique followings across all social media platforms, including TikTok, Instagram, Facebook, and YouTube. Influencer offerings and giveaways in exchange for content creation, infeed posts, and stories are negotiable through our communications department. Content creators and Influencers wishing to help tell our stories are encouraged to apply for our influencer program.

Please tag our official Instagram, Facebook or TikTok accounts in your posts - we may share the content you've created!

Story Ideas

Looking for a story to tell about Adventureland this year? Here are some ideas to get you started:

  • Underground: The Classic is Back
        The world’s only indoor wooden roller coaster
        Local company reimagines the classic ride with all-new effects
        The ride features real local history throughout
  • Adventureland's 50th Celebration
        Return of the Underground, the world’s only indoor wooden roller coaster
        Park-wide renovations and improvements 
        All-new history exhibit, The 50 Years Exhibit, debuts at the park
        Historic walking tour of former attractions
        New food, beverage, and retail experiences in response to changing trends
  • All-New Oink's Restaurant Opens
        Partnership with Berkwood Farms highlights Iowa's ag industry
        Supporting local farmers by featuring all Iowa pork products
  • Hiring Efforts
        Adventureland’s response to a changing job market
        Why a job at Adventureland is perfect for all ages
        Scare Actors wanted for Iowa’s largest Halloween event, Phantom Fall Fest
  • Iowa's Largest Halloween Event 
        Phantom Fall Fest, September 21 - October 27 
        Science of the scares  

Latest News

Get the scoop on the latest news and events happening this summer at Adventureland! For additional news and updates, check out the official Adventureland blog.

Park Descriptions

  • 25 Word Park Description

    Adventureland Resort is the Home of Iowa’s Best Thrills. The experience extends to the neighboring hotel, campground, and restaurant, featuring roller coasters and water slides.

  • 50 Word Park Description

    Adventureland Resort is the Home of Iowa’s Best Thrills. From family fun to thrilling world-class rides like Monster and Dragon Slayer, Adventureland offers something for everyone. In 2024, the resort celebrates 50 years of fun-filled days with the return of the classic Underground, the world's only indoor wooden roller coaster. 

  • 100 Word Park Description

    Adventureland Resort is the Home of Iowa’s Best Thrills. From family fun to thrilling world-class rides like Monster and Dragon Slayer, Adventureland offers something for everyone. In 2024, the resort celebrates 50 years of fun-filled days with the return of the classic Underground, the world's only indoor wooden roller coaster. The Adventureland experience goes beyond the rides, savor the fresh Iowa pork products at Oink's or make a splash at Adventure Bay water park! Enjoy the full resort with a stay at Adventureland Inn or campground, and Spectators Sports Bar and Grill is the place to be for every game.

Park Logos & Photos

Need an Adventureland logo or great shot of our park? Check out our gallery or visit the Adventureland Media Kit for additional photos and video. Please email Alex.Payne@PalaceEntertainment.com if you need assistance obtaining additional photo or video assets.

Adventureland 50th Anniversary Logo red and white

Adventureland 50th Anniversary Logo - Red and Yellow

Resort Logo - Primary

Resort Logo - Primary

Hotel Logo

Hotel Logo

Adventureland Bay

Water Park Logo

Adventureland 50th Anniversary Logo black and white

Adventureland 50th Anniversary Logo - Black and White

Theme Park Logo

Theme Park Logo

Adventureland Campground logo

Adventureland Campground

Draken Falls
Flying Viking
Rockin' Rainbow
Monster
Lighthouse