Media Center

Welcome to the Adventureland Media Center! The Adventureland Communications Team welcomes both inquiries and visits from credentialed members of the news media for the production of high-quality news features and programs.

The Adventureland communications team is eager to work with members of both traditional media, as well as online and social media influencers. For media on-assignment, please reach out directly to our team to learn more about in-park options.

The 2023 season features plenty of excitement at the Home of Iowa’s Best Thrills. The beloved log ride returns bigger and better than ever as Draken Falls! The Viking themed super flume will be intertwined with the Flying Viking roller coaster. Park-wide improvements also await guests this season, alongside a season full of events.

Media inquiries and requests can be directed to:

Alex Payne
Regional Public Relations Manager

Address: 305 34th Avenue, Altoona, IA 50009
Phone: 515.249.9765
Email: Alex.Payne@PalaceEntertainment.com

Adventureland welcomes visits by the media to cover the interesting happenings at the Home of Iowa’s Best Thrills. Park policy requires that working media be escorted by a member of the communications department unless expressly cleared in advance by the Regional Public Relations Manager.

Media are also welcome to visit to familiarize themselves with the park and its many story opportunities through a park visit. Media park visits are only available for active, working news media. Administrative, sales, and/or retired personnel are not eligible for media admission passes. We extend tickets as a professional courtesy and consider requests on a case-by-case basis based upon news outlet and market through traditional and social channels. Media park visits can be requested by contacting the Regional Public Relations Manager and should be made at least one week before your desired visit date.

Complimentary admission is available to media in the following categories:

        Broadcast - News Producers, News Directors/Assistant Directors, Reporters, Managing/Assignment/Planning Editors, News Writers, Online/Web Producers,             Photojournalists and Meteorologists.
        Print/Online - Editors, Reporters, Photojournalists, Publishers, Managing/Assignment Editors and Freelance Writers.
        Social Media– Bloggers and influencers are considered on a case-by-case basis if the blogger/influencer has a significant social media following and meets other criteria.

For general media inquiries, b-roll footage, and high-resolution images requests, contact the communications department.

If you would like to be included on the Adventureland media list, please let us know. 

Are you an influencer, blogger, or vlogger interested in a sponsored visit to the park? Adventureland welcomes influencers with unique followings across all social media platforms, including TikTok, Instagram, Facebook, and YouTube. Influencer offerings and giveaways in exchange for content creation, infeed posts, and stories are negotiable through our communications department. Content creators and Influencers wishing to help tell our stories are encouraged to apply for our influencer program.

Content creators wishing to visit and create content on their own are asked to abide by the following rules:

• Photography is permitted in public areas of the park only and should not interfere with park operation or the guest experience in any way. 
• Unauthorized on-ride point-of-view (POV) photography is strictly prohibited. POV footage requests can be made, but not during Adventureland operating hours.
• While gathering content, interviewing guests or associates is not permitted.
• Large cameras and crews are not permitted. To request this type of production, please contact us with your specific request.
• Equipment acceptable for recording on our midways include phones, small video cameras, and DSLRs without tripods or stabilization equipment.
• All guests featured in photos and video must obey park rules. Guests must also participate in a way that is prescribed by the attraction manufacturer.
• During Phantom Fall Fest, no cameras or photography is permitted inside our haunted houses or scare zones.

Please tag our official Instagram, Facebook or TikTok accounts in your posts - we may share the content you've created!

Violation of any of these rules may result in dismissal from the park.

Drones may pose a potential safety risk to our guests and staff. All drones (Unmanned Aerial Systems) are prohibited at Adventureland Resort. Any unauthorized drone observed over Adventureland Resort will be reported to the FAA and local law enforcement, regardless of its point of origin or operation

Looking for a story to tell about Adventureland this year? Here are some ideas to get you

started:

• Iowa's Largest Halloween Event 
      Phantom Fall Fest, September 23 - October 29 
      Science of the scares  
      All-new Club Blood featuring glowing drinks with smoke 
      Eight haunted attractions includeing four all-new scare zones
• Hiring Efforts
      Adventureland’s response to a changing job market
      Why a job at Adventureland is perfect for all ages
      Scare Actors wanted for Iowa’s largest Halloween event, Phantom Fall Fest
• Upcoming 50th Birthday Celebration
      Park-wide renovations and improvements leading up to the celebration
      Dynamic new food, beverage, and retail experiences in response to changing trends
      Return of the Underground, the world’s only indoor wooden roller coaster

Get the scoop on the latest news and events happening this summer at Adventureland! For additional news and updates, check out the official Adventureland blog.

Adventureland Launches 50th Celebration with Most Eventful Season Ever

Adventureland Takes Screams to the Extreme Starting this Weekend at Phantom Fall Fest

Adventureland Unveils a Nightmarish Wonderland for Phantom Fall Fest 2023

Adventureland Resort Begins Upgrade of Underground Roller Coaster for the Park's 50th Birthday Celebration

Adventureland Debuts Draken Falls and Flying Viking: Two Thrilling Viking Adventures Soar to New Heights!

Adventureland Takes Part in World's Largest Coaster Ride & Announces Free Tickets for Guests

Adventureland Park Opens for the Season with Major Parks Improvements 

Adventureland Resort Hiring More Than 1,000 Team Members 

Adventureland Park Announces Expanded Event Lineup and 2023 Operating Calendar 

Viking Invasion Brings New Water Ride and Roller Coaster to Adventureland 

Need an Adventureland logo or great shot of our park? Check out our gallery or visit the Adventureland Media Kit for additional photos and video. Please email Alex.Payne@PalaceEntertainment.com if you need assistance obtaining additional photo or video assets.